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| 09/06/04 | "How To Laugh Your Way Through A Divorce and Feel More At Peace" # |
Joanie Winberg
|
Hello Everyone!
My name is Joanie Winberg
I conduct teleclasses, called "How To Laugh Your Way Through A Divorce and Feel More At Peace" and "How To Laugh Your Way Through The 50+ Years and Feel Younger."
I would like to do more speaking. Any thoughts or suggestions on who to approach for speaking engagements? Women's organizations?
I am a Certified Coach/ Certified Laughter Coach and a women's group coaching specialists conducting teleclasses nationwide.
http://www.successandlifecoaching.com/teleseminar.htm
I look forward to meeting all of you!Reply by Private Message (new win) |
| 09/02/04 | re: New member # |
Luisa Salcedo
|
It's called Networking.. yes. ;-)
Cheers!
Luisa Salcedo
http://www.LotsMoreHosting.com
http://www.BizToolReview.com
________________________________________________
> Jenny Meadows wrote:
> Hi everyone,
> Stephanie Allen told me about this group, and I see a lot of names/faces I know in its membership. Howdy!
>
> Since joining Ryze about a year ago, I've gotten a LOT more business. It's been remarkable! Speaking of speaking to groups, I guess that's really what I did when I spoke up in response to various Ryze posts on the Writers & Editors, the Ultimate Serious Writers' Group, and the Testosterone-Free Marketing group.
>
> I gave a lot of free advice and opinion, and authors from 4 continents hired me to copyedit their books!!
>
>I'm looking forward to more connections and tips for continued success.
>
>Jen
>Jenny Meadows
>Austin TX and Cape Town SA
>www.mycopyeditor.com Reply by Private Message (new win) |
| 08/31/04 | New member # |
Jenny Meadows
 |
Hi everyone,
Stephanie Allen told me about this group, and I see a lot of names/faces I know in its membership. Howdy!
Since joining Ryze about a year ago, I've gotten a LOT more business. It's been remarkable! Speaking of speaking to groups, I guess that's really what I did when I spoke up in response to various Ryze posts on the Writers & Editors, the Ultimate Serious Writers' Group, and the Testosterone-Free Marketing group.
I gave a lot of free advice and opinion, and authors from 4 continents hired me to copyedit their books!!
I'm looking forward to more connections and tips for continued success.
Jen
Jenny Meadows
Austin TX and Cape Town SA
www.mycopyeditor.com Reply by Private Message (new win) |
| 08/25/04 | re: re: Slightly Famous & Get Paid # |
Jagmohan Saluja
|
Dear Cindy and Shannon,
I am Jagmohan Saluja - a member of Steven Van Yoder's team. This is my first interaction in this group.
Nice sharing your thoughts and feelings with others. This expression of our views goes a long way in influencing our experiences. Very pertinent to your experience is Steven's article titled "How to Use Public Speaking to Attract Clients" where you come across a real life example of Robert Middleton who faced similar situation but ultimately emerged a winner. I think going through the article would prove to be a meaningful exercise. Please find it below and don't forget to share your thoughts later on.
Money Talks:
How to Use Public Speaking to Attract Clients
by Steven Van Yoder
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients.
Because Middleton had always spoken to promote his business, he turned to public speaking with a vengeance. He researched local organizations whose members comprised professional business owners, his target clientele. He called chambers of commerce, business groups and others likely to be interested in his three-hour marketing workshop.
Within a few months, Middleton had spoken at over a dozen organizations, establishing his reputation as a marketing expert for professional service firms. He quickly became a known entity, having personally introduced his business and credentials to hundreds of prospects.
Better yet, Middleton's speaking strategy helped him land all the business he could handle in a relatively short time period.
Over the course of sixteen talks, he averaged one new client each time. Today, the seminars he conducts at business groups and, increasingly, teleconferences promoted through his web site generate more than 50 percent of his business.
Speaking Is Selling
Many business people never consider standing in the front of their buying public to share professional wisdom. If you're one of them, you're missing the boat.
Speaking is a marketing strategy you can immediately embrace to get in front of potential customers. Speaking puts you within handshaking distance of your best prospects, many times helping you close sales before you leave the room.
By speaking regularly you can end the uncertainty of knowing where your next client will come from. Speaking can help you reach dozens, and sometimes hundreds of your best prospects every time. Speakers report that speaking regularly continuously fills their prospect pipelines, ensuring a steady stream of new clients and customers.
Speaking is effective because it showcases your knowledge before groups of people who eagerly show up to hear it. Your prospects may tune out advertising, but they'll pay attention to your talk because it presents your knowledge in polished form to people who think it will help them.
Speaking gives you tremendous visibility and credibility that increases over time. Whenever you are in the front of a room, you get noticed. People will remember who you are and what your business does. The more people see you speak and see your business name, the more successful people think you are.
Speaking gives prospects a taste of what you offer in a non-threatening environment. When they are in a room full of people, they feel comfortable. There's safety in numbers. They do not feel the sales pressure of a one-on-one meeting. It's also low risk, as chances are, they didn't pay as much to hear you speak as it would cost to hire you.
Get On The Program
You don't have to be a seasoned speaker to put speaking to work for your business. If you're willing to speak for free, you'll find that there are more outlets available than you'll know what to do with.
"If you can get up there and do a decent job you will immediately position yourself as an expert in the minds of an audience," says business coach, author and professional speaker Caterina Rando. "You only have to be 'decent' to make an impact. Even though speaking can be scary at first, anybody can find groups to speak to and master the basics of giving a good speech."
Choose the right topics
Before you contact an organization about speaking, create sample talk descriptions with catchy titles. For example, a financial planner could avoid generic descriptions like "Planning Your Retirement," and use a more snappy title like "Enjoying Your Gold Years On A Champagne Budget".
Targeting speaking opportunities
Once you are clear about your topic and its benefit to the audience, make some calls and offer yourself as a speaker. Here are ideas of where to look for a free podium. Many of these groups need speakers all the time.
· Chambers of Commerce
· Service Clubs
· Industry Specific Associations
· University Extensions
· Professional Associations
Getting the most out of your speech
The promotional value of your talks goes beyond your time on the podium. Often, when you speak to a group, the group publicizes the event. Many people who do not attend the event will still read the information, or will hear about you from other attendees, and may give you a call.
Consistency is the big thing. Getting out there and speaking on a regular basis keeps your pipeline full of prospects. When you're done, put a follow up mechanism in place, even if it's a simple mailing or newsletter. If you keep in contact with people who've heard you speak, you get more long-term leverage from your efforts.
***********************************
Copyright 2004, Steven Van Yoder (http://www.getslightlyfamous.com). All rights reserved. Get Slightly Famous is a trademark of Steven Van Yoder. Articles from Get Slightly Famous newsletter may be distributed or reproduced as long as the copyright and URL are included.
**********************************
thanks
Jagmohan SalujaReply by Private Message (new win) |
| 08/19/04 | re: Slightly Famous & Get Paid # |
Shannon Turner ~ Tranquil Spaces
 |
Hi Cindy,
Practically every great speaker out there started off speaking for free and doing engagements like the ones you are talking about here.
So, it sounds to me like you are totally on the right track, it's just that now you're ready to take the next step!
I'm sure there are lots of ways to make the jump into more paid work, but what I did was to send a small packet to companies and organizations that I thought would benefit from my talks, including a description of content and benefits, a list of previous engagements, some testimonials and my current speaking fee.
Many of the previous engagements in the packet had been for free but I didn't necessarily MENTION that fact. I just stuck with, here's where I've spoken in the past and here are my current rates. :)
Good luck to you!
Best wishes,
Shannon
> Cindy Mount wrote:
> New to the network and can't wait to figure this all out. Seem to be "slightly famous" - maybe it's all in my own mind (lol). Requested to be guest speaker at several events but no one "willing to pay". It's always service organizations, not-for-profits, business associations, chambers etc. but everyone wants it for free. (Some conference coordinators won't even pay airfare/expenses and want me to travel across the country) So... how do I get slightly More famous so that others recognize they have to pay for knowledge and presentation?
>
>I did the freebies at first just to get known, practice the presentation style and try out new things. I've stopped saying yes to the "freebies" except for qualifying by saying "I do one reduced price speaking engagement per month".
>
>I've written several articles, been quoted in newspapers and magazines, been part of a writing team that won the Benjamin Franklin award for Innovation in Marketing and was on the NY Times best seller list.
>
>So... I'm hoping that by being part of this network, I can learn a whole lot more and offer what I've learned in the process. I can sense that a lot of this expertise will be quite welcome on the Sept 15 launch of "Marketing YOU" network, as credibility/visibility forms part of the successful marketing forumla. Reply by Private Message (new win) |
| 08/18/04 | Slightly Famous & Get Paid # |
Cindy Mount
|
New to the network and can't wait to figure this all out. Seem to be "slightly famous" - maybe it's all in my own mind (lol). Requested to be guest speaker at several events but no one "willing to pay". It's always service organizations, not-for-profits, business associations, chambers etc. but everyone wants it for free. (Some conference coordinators won't even pay airfare/expenses and want me to travel across the country) So... how do I get slightly More famous so that others recognize they have to pay for knowledge and presentation?
I did the freebies at first just to get known, practice the presentation style and try out new things. I've stopped saying yes to the "freebies" except for qualifying by saying "I do one reduced price speaking engagement per month".
I've written several articles, been quoted in newspapers and magazines, been part of a writing team that won the Benjamin Franklin award for Innovation in Marketing and was on the NY Times best seller list.
So... I'm hoping that by being part of this network, I can learn a whole lot more and offer what I've learned in the process. I can sense that a lot of this expertise will be quite welcome on the Sept 15 launch of "Marketing YOU" network, as credibility/visibility forms part of the successful marketing forumla. Reply by Private Message (new win) |
| 08/16/04 | re: Newbie # |
Luisa Salcedo
|
Welcome Steve!
You are on the right path to becoming recognized. Keep on it, contribute, help out and you're name will start to get "slightly famous."
Cheers!
Luisa Salcedo
http://www.LotsMoreHosting.com
________________________________________________
> Steve Hearn wrote:
> Hello, my name is Steve and I love the concept of this group.
>
>I am working on becoming slightly famous and so far I have achieved the following:
>
>Contributor to trade magazines within my industry
>
>Interviewed on Radio
>
>I am now looking to increase my profile to help my business and I very much look forward to interacting here!
>
>Best regards,
>
>SteveReply by Private Message (new win) |
| 08/13/04 | Newbie # |
Steve Hearn
 |
Hello, my name is Steve and I love the concept of this group.
I am working on becoming slightly famous and so far I have achieved the following:
Contributor to trade magazines within my industry
Interviewed on Radio
I am now looking to increase my profile to help my business and I very much look forward to interacting here!
Best regards,
Steve Reply by Private Message (new win) |
| 08/03/04 | re: re: Hi! And what am I doing wrong? # |
Deepak Morris
 |
Thanks for your insights, Scott and Steven.
Yes, positioning is a problem, as is credibility. I guess it's not that sponsors don't believe I can deliver the play, but they're looking at the product also in terms of who's coming to watch.
Working on that.
Thanks again,
DeepakReply by Private Message (new win) |
| 08/02/04 | re: Hi! And what am I doing wrong? # |
Steven Van Yoder
 |
The first consideration of any successful marketing initiative is "know thy market." If sponsors aren't responding, they may not be reading your media exposure, do not find it credible or interesting, or might not be interested in sponsoring your type of event.
Whatever the issue, it probably means that you need to better research your target audience.
The foundation of all Slightly Famous marketing plans rests on solid market research. Talk to prospects that are members of your tarket market. Ask them what would make them interested in your project. Ask them what they read (it will help you target your PR efforts). Ask them what how you can best satisfy the universal requirement of "what's in it for them."
A few phone calls to prospects can deliver a goldmine of insight.
Good luck,
Steven Van Yoder
Get Slightly FamousReply by Private Message (new win) |
| 07/30/04 | re: Hi! And what am I doing wrong? # |
Scott Allen
 |
Deepak Morris wrote:
>Yet, sponsors aren't forthcoming. They'd rather do a pub event.
>In the time since I started staging plays on a regular basis here (March 2001), I've had something like twenty articles / reports in the Press, each of not less than three paragraphs, a majority with photographs.
>How do I get the sponsors interested?
It sounds like you've got a positioning problem more than a publicity problem. What kind of companies are you looking at as potential sponsors? What's attracting them to the pub events?
In order to get sponsors, YOUR positioning has to support THEIR positioning. How can community theater make them look good? What's a message that they can get behind that will be more compelling for them than the pub events?
- Scott -Reply by Private Message (new win) |
| 07/30/04 | Article In Costco Connection Lauds Barter # |
Steven Van Yoder
|
This posting contains my article, Let's Trade!, which appeared in the
July 2004 issue of The Costco Connection. It's a perfect example of publishing
contributed articles to reach your target market.
In the article I share my personal experiences as a long-time advocate of
business bartering. I describe how I used barter to publish Get Slightly
Famous and how I bartered more than half of the required costs to publish
the book as well as establish my web site.
Articles help you get taken seriously and attract prospects, sometimes
delivering them right to your door. I've already received messages from
readers all over the country. My web site traffic has increased, book sales
jumped, and a number of people have inquired about my article placement
programs.
I hope you enjoy the article and are inspired to Get Slightly Famous--In
Print. With more than 10,000 publications in print today, your opportunities
are virtually unlimited. You can do it!
Steven Van Yoder
***********************************
Let's Trade!
The ancient practice of bartering gets a modern twist
When I prepared to publish my book last year, I wondered how I could finance
the project without draining my bank account. I knew I would need editing
services, a graphic designer, promotional materials and a new Web site. But
instead of reaching for my checkbook, I turned to a barter exchange to help
me get my project off the ground.
Through this exchange, I secured an editor for my 280-page manuscript and a
printer to create new letterhead and business cards. I also traded for a new
Web site. In fact, I managed to barter more than half of the required costs
to publish Get Slightly Famous: Become a Celebrity in Your Field and Attract
More Business with Less Effort (Bay Tree, 2003).
Bartering, the cashless trading of goods and services, is the most ancient
form of commerce. Today, many contemporary businesses are taking a second
look at barter as a great way to improve cash flow and enjoy higher profits.
You, too, can put barter to work for your business. All that's required is
to revisit an idea as old as civilization itself.
Trading In a cash world
While our ancestors might have traded chickens for horseshoes, today's savvy
entrepreneurs swap hotel rooms for printing, office space for a night on the
town and dental work for vacations in the Caribbean, all with the help of
business barter exchanges.
Barter exchanges link businesses together into trading networks where
members trade with one another to turn their underutilized capacity into new
revenue streams. Instead of cash, barter exchanges issue 'barter credits' or
'trade dollars' that are used like cash between exchange members. For a
small cash commission (typically 10 to 15 percent of each transaction),
these exchanges facilitate the trades and provide monthly transaction
statements.
For example, the owner of a sign-painting company needs to have brochures
printed. Instead of paying with cash, he goes to a printer within his barter
exchange and pays with trade dollars. Subsequently, the printer can spend
his barter credits with any other business in the exchange. He may, in fact,
decide to eat out at a restaurant, seek legal advice for his business or
defray his monthly courier expense. He does not have to spend them with the
sign painter.
When I first joined a barter exchange, I was introduced to a new world that
had been beneath my nose all along but that I had been oblivious to. The
exchange comprised many local businesses, some of which I was already doing
business with, from restaurants to dentists to moving companies. I was
immediately plugged into an efficient system that made trading easy-a barter
exchange representative helped to work deals and serve my buying needs.
Membership has its benefits
When you join a barter exchange, expect to pay an initiation fee (typically
$100 to $500), annual dues and a 10 to 15 percent commission on every trade.
In return, the exchange will provide ongoing account maintenance, a monthly
statement, checks or debit cards and a membership directory. Some provide a
line of credit to let you start trading right away.
Once you are a member, barter is a valuable tool to bring in new clients and
customers because trade customers come in addition to existing cash
customers. 'When someone joins an exchange, they're exposed to thousands of
potential clients,' says Tom McDowell, former director of the National
Association of Trade Exchanges. 'All of barter's benefits exist because
members get new customers they did not have before.'
Bartering can also help offset normal operating expenses and keep more cash
in the bank. Through cash conservation (shifting existing cash expenses to
trade), business owners can keep more of their 'green dollars' in the bank
by using trade to cover fixed costs, such as plumbing, accounting and even
office rental.
Making barter pay
Before joining a barter exchange you must know your 'cost of trade,' or the
real cash outlay involved in each barter transaction. A hotel, for example,
has a low cost of trade because it costs little to barter an empty room. A
printer, however, must consider paper costs.
Barter is particularly effective for service-oriented companies that have
few or no out-of-pocket expenses. Beware of cash-heavy transactions
requiring outlays for overhead or equipment. It's also necessary to factor
in cash fees charged by the exchange. And barter should supplement, not
compromise, your cash business. Despite its appeal, you can't pay telephone
bills or taxes with trade.
To make barter work for your business, flexibility is crucial, which often
means switching from established vendors to those within the barter
exchange. For example, you may need a computer or other piece of equipment.
If you have the cash, you go to the store and buy it. With barter, you
sometimes have to work with your broker to find what you need, and you may
need to have it shipped.
The Internal Revenue Service considers barter income the same as cash for
tax purposes. Barter exchanges issue 1099-B forms to members and the IRS at
the end of a tax year. With this in mind, it is advisable to treat barter
same as cash and to use trade for tax-deductible expenses whenever possible.
There are two national clearinghouses for barter exchanges: the National
Association of Trade Exchanges, at www.nate.org; and the international
Reciprocal Trade Association, at www.irta.net. Either can provide a list of
exchanges in your area.
In the end, the benefits of bartering are limited only by your creativity.
As business becomes more competitive, the concept of trading promises to
become more popular. Small-business owners are discovering that bartering
can become an integral component of their business plans, enabling them to
see higher profits, meet like-minded business contacts and improve the
quality of their business and personal lives.
Things to consider for successful barter:
- Compare services and fees of batter exchanges in your community. Check
member listings before joining to ensure the exchange can fill your needs.
- Determine how much advertising and promotion the exchange does for
members.
- Get a list of the exchange's members who are currently active and not on
standby or hold status.
- Ask members if they are satisfied with the exchange. Ask them to discuss
the pros and cons of doing business with the exchange.
- Contact the usual business reference sources in your area (Better Business
Bureau, Chamber of Commerce, etc.).
- Ask if an individual representative wilt be assigned to your account (this
is very useful in having your needs attended to).
- Ask whether the exchange issues a line of credit.
--------------------------------------------
Copyright 2004, Steven Van Yoder. All rights reserved. Get Slightly Famous
is a trademark of Steven Van Yoder. Articles from Get Slightly Famous
newsletter may be distributed or reproduced as long as the copyright and URL
are included.
--------------------------------------------
Get Slightly Famous: www.getslightlyfamous.com
537 Jones Street, #2436
San Francisco, CA 94102
Phone/fax 415-294-4133
--------------------------------------------Reply by Private Message (new win) |
| 07/29/04 | Hi! And what am I doing wrong? # |
Deepak Morris
|
Hi all,
I'm a playwright, stage director, actor and all-in-one producer-to-gopher for theatre in Pune, India.
There aren't many of us here. In fact, there are few actors, fewer directors, even fewer producers (two, I think) and one playwright apart from me in out little town (population: 1,566,651 as of the 1991 census)
The Press knows me. If any journalist is doing a feature or an article on theatre, I am called for my opinion / feedback. In fact, there have been occasions when a supplement had some space to fill and I was called for my input on things like what I eat and where I eat it. I get a pretty decent audience for my plays, through word-of-mouth alone. Yet, sponsors aren't forthcoming. They'd rather do a pub event.
In the time since I started staging plays on a regular basis here (March 2001), I've had something like twenty articles / reports in the Press, each of not less than three paragraphs, a majority with photographs.
How do I get the sponsors interested?
DeepakReply by Private Message (new win) |
| 07/15/04 | re: re: re: Here to learn # |
Terrance Lewis
|
Hey Scott. I just wanted to let you know that your suggestions as to what I should do were very helpful.
Thanks
> Terrance Lewis wrote:
> Thanks Scott.
>
>> Scott Allen wrote:
>> Terrance Lewis wrote:
>>> I'm looking for tips to further raise public awareness of myself and my books in the publishing process.
>>
>>"Public awareness"? Or "horror readers' awareness"?
>>
>>Big difference. Stephen King gets public awareness. Clive Barker gets public awareness. What you need is horror readers' awareness.
>>
>>Start by going where they go on the web. A search on Google for "horror authors" (http://www.google.com/search?q=%22horror+authors%22) turned up lots of results that are online communities or discussion groups, plus several directories of horror authors, most of which you can probably get your name listed in for free.
>>
>>Be systematic about it. Take the first five pages or so of search results, and go check out each site. Can you get into their directory? Can you post short stories or excerpts there? Is there a discussion forum? Can you network with other authors there to find out about more resources?
>>
>>You might find this article I wrote about online networking for authors helpful: http://entrepreneurs.about.com/cs/onlinenetworking/a/aa091903.htm
>>
>>Scott Allen
>>Using Ryze Effectively Network
>>http://using-ryze-network.ryze.com Reply by Private Message (new win) |
| 06/25/04 | re: re: Here to learn # |
Terrance Lewis
|
Thanks Scott.
> Scott Allen wrote:
> Terrance Lewis wrote:
>> I'm looking for tips to further raise public awareness of myself and my books in the publishing process.
>
>"Public awareness"? Or "horror readers' awareness"?
>
>Big difference. Stephen King gets public awareness. Clive Barker gets public awareness. What you need is horror readers' awareness.
>
>Start by going where they go on the web. A search on Google for "horror authors" (http://www.google.com/search?q=%22horror+authors%22) turned up lots of results that are online communities or discussion groups, plus several directories of horror authors, most of which you can probably get your name listed in for free.
>
>Be systematic about it. Take the first five pages or so of search results, and go check out each site. Can you get into their directory? Can you post short stories or excerpts there? Is there a discussion forum? Can you network with other authors there to find out about more resources?
>
>You might find this article I wrote about online networking for authors helpful: http://entrepreneurs.about.com/cs/onlinenetworking/a/aa091903.htm
>
>Scott Allen
>Using Ryze Effectively Network
>http://using-ryze-network.ryze.com Reply by Private Message (new win) |
| 06/20/04 | re: Here to learn # |
Scott Allen
|
Terrance Lewis wrote:
> I'm looking for tips to further raise public awareness of myself and my books in the publishing process.
"Public awareness"? Or "horror readers' awareness"?
Big difference. Stephen King gets public awareness. Clive Barker gets public awareness. What you need is horror readers' awareness.
Start by going where they go on the web. A search on Google for "horror authors" (http://www.google.com/search?q=%22horror+authors%22) turned up lots of results that are online communities or discussion groups, plus several directories of horror authors, most of which you can probably get your name listed in for free.
Be systematic about it. Take the first five pages or so of search results, and go check out each site. Can you get into their directory? Can you post short stories or excerpts there? Is there a discussion forum? Can you network with other authors there to find out about more resources?
You might find this article I wrote about online networking for authors helpful: http://entrepreneurs.about.com/cs/onlinenetworking/a/aa091903.htm
Scott Allen
Using Ryze Effectively Network
http://using-ryze-network.ryze.comReply by Private Message (new win) |
| 06/16/04 | Here to learn # |
Terrance Lewis
|
Hey Everyone. I'm Terrance Bezar, a horror writer and I'm looking for tips to further raise public awareness of myself and my books in the publishing process.Reply by Private Message (new win) |
| 06/15/04 | New Member # |
Maree Agland
 |
G'day from Australia!
I thought I would join your network as I seem to have become rather famous these days with my very unusual career and talents...to the point I seem to have picked up several fans and a stalker lately (whom I recently got rid of).
I intend on becoming famous via a great reputation in all that I do via word of mouth.
I'm not quite sure what you have in relation to the types of postings and what subjects you focus on so I would love to hear what you guys usually discuss.
How far would all of you go for a touch of fame?
Best wishes to all!
Maree Reply by Private Message (new win) |
| 06/10/04 | Radio Interviews # |
Kelly McCausey
 |
I would like to do some radio interviews. I have some topics I am very knowledgeable and talkative about. What's my first step towards getting an interview?
:) Kelly "Ironically a Show Host Herself" McCausey
Work at Home Moms Talk Radio
http://www.wahmtalkradio.com
Reply by Private Message (new win) |
| 06/03/04 | Words of wisdom from our mentor # |
Scott Whitman
 |
"Everyone will be (slightly) famous for 15 minutes."
--Andy Warhol Reply by Private Message (new win) |
|
|
